NEWS, HISTORY & EVENTS
The good news is that our goal at National Bird Designs, Inc. is and always will be 100% customer satisfaction. We appreciate your continued success with the use of our products. We also appreciate your kind mention and referral of our products to your friends and fellow avian and companion pet aficionados. We would like to preface this page with an article that has a rather interesting view of "Customer Satisfaction" which appeared in an e-mail we received from Sales & Marketing Management Magazine.
The Myth of Customer Satisfaction
It's not what drives sales
How satisfied are your customers? A new study by Bain and Company reveals that it just doesn't matter. Companies that are measuring customer satisfaction as a predictor of sales growth is barking up the wrong tree, says Frederick Reichheld, director emeritus of Bain and coauthor of the study "Net Promoters." While happy customers are a good thing, they are not the primary driver of sales growth.
"A Bain team looked at the correlation between growth and customer satisfaction and found there is none," Reichheld says. "Our research indicates that customer-satisfaction numbers fail to show a consistent correlation with actual customer behavior and growth. Many companies have benefited from measuring customer retention, which is a vital link to profits. Yet, measuring what we call "net promoters" -- the percentage of customers who are promoters minus the percentage who are detractors -- is even more accurate and makes the economics of retention more practical and achievable."
So, what drives growth?
* Promoters. This is the category of customer that would recommend your company to a friend. Beyond just being personally satisfied, this customer is willing to go out on a limb and promote your good or service to another. Bain research showed the willingness to recommend is a far more important predictor of sales growth than ordinary customer satisfaction.
* Nines and 10's. On a scale of one to 10, only ratings of 9 or 10 have a significant positive impact on your company. These are the customers most likely to recommend your goods or services to another. Lower ratings, while they may seem okay, are not generating benefits to the firm, Bain research shows.
* Few 6 and under. On a scale of one to 10, any ratings below six are a danger sign. These customers are not just dissatisfied; they are the kind who are likely to complain and pass on their complaints to other potential customers.
We would like at this time to extend a most sincere and heartfelt thank you to these two veterinarians and an author who have either done research, a scientific study and/or have been using and reselling AVI-CULTURE-2 ™ in their practice and had the courage to "go out on a limb" by allowing the use of their good name and information for us to use in promoting our most current, highly potent and effective probiotic blend called, AVI-CULTURE-2-PLUS ™ .
We are proud to announce that as of February 2020, we have eliminated Spirulina & Kelp from all sizes of AVI-CULTURE-2-PLUS™! As of February 2020, we focused on ensuring that absolutely none of the blends of our species-specific probiotic would contain either Spirulina, Kelp, or Red Algae!
It was back in January of 2020 that we realized the issues inherent with the use of these ingredients in certain species of parrots, more specifically the Eclectus species of parrots and we would be remiss if we did not ensure our product is as promised, to be safe and effective for ALL BIRDS IN CAPTIVITY.
READ THIS TESTIMONIAL BY ONE OF THE MOST RESPECTED AVIAN VETERINARIANS IN THE UNITED STATES
PETER S. SAKAS DVM, MS
Veterinarian, DVM
Peter S. Sakas received his BA (Bachelor of Arts) degree in biology from Northwestern University in 1974. He then traveled to Auburn University in Alabama and pursued his MS (Master of Science) degree in Zoology-Entomology which he achieved in 1979. While at Auburn, he studied the immune response of dogs with canine heartworm disease in conjunction with the Auburn University College of Veterinary Medicine. He presented his master’s research findings at regional and national parasitological association meetings. In addition, he helped develop a test for the detection of occult heartworm disease in dogs and cats which led to a publication in the Journal of the American Veterinary Medical Association (JAVMA).
He had been involved with Niles Animal Hospital since 1980 when he began working as a student extern at the hospital under the direction of the noted avian veterinarian Dr. T. J. Lafeber. He worked at Niles whenever he was on break from college through his years in veterinary school. Dr. Sakas became a staff veterinarian upon graduation in 1983 and Dr. Lafeber groomed him to be his successor. He bought the practice from Dr. Lafeber when he retired in 1985 and has owned it since then.
Unfortunately, Dr. Sakas passed away from complications of COVID-19 on March 30th, 2020, and continues to be truly missed by many including myself.
It was an honor knowing Dr. Sakas and it was quite a surprise to one day receive this testimonial and endorsement letter about my avian probiotic blend as it evolved over the years. I could never thank him enough for his support and promotion of my Avi-Culture probiotics.
MORE HISTORICAL NEWS
A GREAT STUDY AND THE RESULTS ARE IN
SPRING/SUMMER, 2012 A SCIENTIFIC CONTROLLED STUDY WAS CONDUCTED!
Dr. Gianluca Todisco has a degree in Veterinary Medicine and specializes in the Physiopathology of Reproduction focusing on domestic animals. He also has a Ph.D. in Biotechnology of Reproduction from the University of Teramo. He has always had and continues to have a keen interest in birds, particularly Finches and, by the age of 12 years, with great passion, dedicated himself to the breeding of canaries focusing on the quality of feathers, shape, and position. Every day, from his farm and aviary he draws inspiration for new protocols of action aimed at improving health management and their overall care with continued research and study. So far, the results are very encouraging.
It is with great pleasure that I present to you the only official scientific study conducted by a veterinarian of his status on a probiotic which would be the new blend of the 8-strain, allergen-free, and GMO-free probiotic by National Bird Designs, Inc. made in the United States! The title of the study is:
AVIAN PROBIOTIC AVI-CULTURE-2™ REDUCES NEONATAL MORTALITY
AND HELPS TO IMPROVE BREEDING PERFORMANCE ©DGTDVM-2012
by Dr Gianluca Todisco, DVM, PhD – Italy
ANOTHER GREAT HOLISTIC ARTICLE
AVI-CULTURE® MEETS OR EXCEEDS THE CRITERIA FOR A TOP-QUALITY AVIAN PROBIOTIC
Barbi Humberg of Barbi's Bird House, a successful Avi-Culture® distributor of my product line, made me aware of an article she thought I'd be interested in reviewing since she stocks the magazine and the product mentioned in this article in her store. In fact, she just placed a restocking order of Avi-Culture® probiotics anticipating the demand for my products.
Please know that the article mentioned below is a totally unsolicited article by Parrot Magazine’s The Holistic Parrot columnist, Leslie Moran, appearing in the July 2010 issue published in the UK.
I received permission from the author and the publisher to use the article on my websites to increase exposure, and demand and get more veterinarians, no-kill, animal & companion pet facilities, non-profits, and resellers to stock my product line.
I must also mention that I’ve recently launched PRO-LIF™, a new line of highly-palatable, 4-strain, Dairy-Free, and Gluten-Free probiotics in tablet form for dogs, puppies, cats & kittens, and will soon have the PRO-LIF™ line of reptile & amphibian-specific probiotic available through our PRO-LIF™ website and distributors in the very near future as well!
Here is a copy of the front page of the magazine.
