MISSION STATEMENT
MISSION
Empowering people to attain and maintain extraordinary health & longevity in their avian and companion pets by offering the finest products through its website. To improve the knowledge base of bird fanciers, companion pet owners and caretakers through the highest quality products and publications that inform, educate, and assist them in the improvement of future generations of wild, domestic, and captive birds with professionalism and creativity.
VISION
NBD's vision is to continually do the research necessary to make available the finest products on the market that when applied, achieve optimum health and ensure future generations of improved wild, domestic, and captive birds, along with all companion pets.
VALUES
National Bird Designs, Inc. is committed to superior avian health and breed improvement that is...
· Equitable for all people who have, care for, breed, and/or administer to wild or domestic birds.
· Centered on all wild, domestic & captive birds within the context of family, community, nature, and the fancy.
· Based on science, technology, advanced Microbiology, and best available evidence
· Supported by lifelong professional learning; and
· Grounded in respect and compassion for all people with a love for birds & companion pets
STRATEGIC OBJECTIVES
Objective 1: Advocacy - Shape avian health care policy through interactions with the public, businesses, avian health care professionals, zoo curators, importers, breeders, hobbyists, and pet owners.
Objective 2: Practice Enhancement - Enhance veterinarian and avian health care professionals’ abilities to fulfill their practice and career goals while maintaining balance and improvement in the health of their avian patients.
Objective 3: Education - Promote high-quality, innovative education for veterinarians, zoo curators, importers, breeders, hobbyists, and pet owners that encompasses the art, science, evidence, research, and experience.
Objective 4: Health of Wild & Domestic Birds & Companion Pets - Assume a leadership role in holistic health promotion, disease prevention, and chronic disease management using natural processes and products.
Objective 5: Communications - Promote the unique role and value of veterinary medicine, bird clubs & organizations, natural health products, and avian publications to the public, business, government, avian health care professionals, zoo curators, importers, breeders, hobbyists, and pet owners.
Objective 6: Outreach - Further the development & distribution of products and publications at the national, state, and community levels.
STRATEGIC PRIORITIES
1. Advocacy - Identify, prioritize, and implement NBD's policy advocacy agenda.
2. Practice Enhancement - Achieve economic viability and financial success for veterinarian and avian and companion pet health care professionals while allowing them access to products that will meet the needs of all avian and companion pet patients under their care.
3. Education – Develop and promote publications that will ensure learning for veterinarians, pet & animal rescue facility managers, zoo curators, importers, breeders, hobbyists, and pet owners that include the integration of quality natural products and process improvement.