About Us

We are a firm that recognizes and affirms the unique and intrinsic worth of each and every bird. To that cause, we act with absolute honesty, integrity and fairness in the way we conduct our business and the way we live our lives. It is the policy of National Bird Designs, Inc. to provide products and services to the market that meet or exceed the reasonable expectations of our customers. Satisfying our customers with the appropriate level of quality products and service is a primary goal and a fundamental element of our business.

About Founder & History

As an avid and world-respected aviculturist, having successfully kept and bred canaries for the competitive arena for well over 35 years, I must state that I owe much of my success on the showbench to the study of the history and evolution of domestic canaries, genetics and nutritional research. It is that research that made me realize that there were some items missing that could play an important role in improving the health of and increasing the longevity of domestic and captive birds.

My goal at the time was not to simply own birds but to breed those birds in captivity. It was also important, I felt, to breed toward a standard or ideal, if-you-will. My goal was also to breed from the healthiest specimens in order to insure improved, high-quality, healthy birds, generation upon generation upon generation. I firmly believed that this should be the same goal for all bird owners who wanted to go beyond just having a pet. This was the original basis behind the formation of a new entity that would be named, National Bird Designs.

National Bird Designs was founded over 36 years ago in 1976. This was when, along with a friend, two publications, known as The Master Portfolio of Type Canary Standards and The Blueprint Standards of Canary Perfection were conceived and designed, then published and marketed. Both received worldwide recognition and were used by the prominent judges and breeders of the time and are still used today. Due to tremendous request, both publications are undergoing serious revisions and will be available again very soon. Over the years, National Bird Designs was called upon many times by major bird organizations to design their club logos and newsletters and continues to donate these services to this day.

In the “informative” years with canaries, I had also developed various, ever-changing diet formulations utilizing the finest of ingredients. I also participated in experiments and controlled studies with world-renowned avian veterinarian, Dr. Theodore J. LaFeber Sr., resulting in the development, manufacture and introduction of the pelleted bird diet for the first time to the public.

With continued research, it was found that birds in captivity. no matter how good the diet plan, would still experience tremendous periods of stress depending on the season. Studies on the value of probiotics commenced in order to find a way to be ‘proactive’ with birds instead of reactive. It seemed bird owners were spending more time and money reacting to bird illnesses that most certainly manifested due to a compromised immune system that developed from those stresses.

Working with microbiologists and DVM's at various laboratories throughout America, the discovery of a laboratory that had developed a viable, probiotic was found. After continued research and numerous controlled studies with various breeds of birds, this particular probiotic had indeed proved successful enough to bring to the marketplace under the name, AVI-CULTUR-1-Billion by my then associate in the early 80's.

Well over 10 years ago long after my associate discontinued marketing his AVI-CULTUR-1-Billion, I then acquired the name from the person his business was sold to, I aligned myself with another team of microbiologists and requested samples and again did many studies before requesting from this lab an exclusivity for the cage-bird marketplace in order to begin marketing a gluten-free, dairy-free and GMO-free, avian-specific probiotic and after even more significant studies by other vets and a new logo, AVI-CULTURE was launched in January 2003 with a net presence commencing on the 23^rd of January. Even though AVI-CULTURE was being offered via its website, distributors & veterinarians, it was actually brought before the public for the first time in October of 2003 with a booth at the Great American Bird Show. It was in March of 2004, that National Bird Designs incorporated its business in the State of Illinois.

In 2005, with the assistance of Marketing Manager, Rowena Abadilla, a new National Bird Designs logo and new bottle labels were conceived as was a new marketing approach that would increase exposure, sales and worldwide distributorship. After receiving a federal registration for the AVI-CULTURE logo trademark from the U. S. Office of Patents & Trademarks in April 2006 and a newer website and a vigorous marketing strategy, we were well on our way to the next level of growth.

In November of 2006, with a larger booth to include improved graphics, signage and displays, National Bird Designs, Inc. appeared at its first National Cage Bird Show held in Schaumburg, Illinois. It proved to be a phenomenal success. Success to us is more than in just brand recognition but more importantly, probiotic awareness. From day one, we've firmly believed that an educated consumer would always be our best customer.

In October of 2009, after much research and thought process to offering a high-quality probiotic for cats and dogs, we are proud to announce the expansion of our product line. On December 6, 2009, we've officially launched the PRO-LIF™ line of probiotics. The PRO-LIF™ product line is a 4-strain, highly-palatable, gluten-free & dairy-free probiotic that offers a totally holistic approach to insuring each pet will have the highest quality digestive system that in turn will help develop a strong immune system in dogs, puppies, cats and kittens.

On September 4th, 2010 we officially launched the PRO-LIF™ line of probiotics for Reptiles & Amphibians with the very same desire of introducing yet another fine, species-specific probiotic that would assist in improving and maintaining the health of reptiles and amphibians along with all other such related companion pets.

On March 1st, 2012 after over 10 years of marketing the original 4-strain AVi-CULTURE which actually was an improvement over the first version of AVI-CULTUR-1-Billion which had only one strain of non-colonizing bacterium back in the early 1980's, we officially disassociated ourselves with the lab we were using.

We aligned ourselves with a more progressive laboratory with tremendous advancements in probiotic and synbiotic technology. A lab that was able to provide us a significantly more potent and more effective probiotic made for the avian vertical market to now include chickens or rather poultry of all types, pigeons of all types and game-birds of all types!

Actually with the introduction of a prebiotic, our product now becomes a synbiotic with the concept from day one to eliminate all potential allergens in order to bring a totally allergen-free synbiotic to our new customers and all continual users of our original AVI-CULTURE our brand new, highly effective, AVI-CULTURE-2^™ and we're keeping it at the same price!

In essence we've doubled the amount of strains by adding 4 additional strains of beneficial bacteria for a total of 8, then increased the C.F.U.'s per gram astronomically, and as a final touch we blended in Fructooligosaccharides (FOS) being the most common prebiotic that will allow the stomach and bile-resistant 8 strains to arrive in the intestine and start populating or colonizing as rapidly as possible! The only additional ingredient is a plant-based Magnesium stearate as an anti-caking agent. There is no yeast, no whey, fillers, coloring agents or additives in AVI-CULTURE-2^™ thus keeping it as we originally intended it to be; as pure as possible! AVI-CULTURE-2^™ is also Dairy-free, Gluten-free, Wheat-free, Corn-free, Soy-free, Egg-free, Sugar-free, Yeast-free, Preservative-free and GMO-free!

We currently continue to donate products, awards and design services to bird clubs and bird events the country over.

The Trusted Source

We recognize and affirm the unique and intrinsic worth of each and every bird. To that cause, we act with absolute honesty, integrity and fairness in the way we conduct our business and the way we live our lives. It is the policy of National Bird Designs, Inc. to provide products and services to the market that meet or exceed the reasonable expectations of our customers. Satisfying our customers with the appropriate level of quality products and service is a primary goal and a fundamental element of our business.

In the future, we will be adding other products and features that will help this become your choice of sites for information relating to natural avian health-related products and publications. We are committed to providing the most comprehensive and informative website on the Internet dedicated to offering the finest products that will insure quality health in birds and improvement upon the breeds.

We wholeheartedly seek your input. Tell us how we can improve the site. Provide us with feedback on design, navigation, things you like, things you don’t like, things you’d like us to add in products and to the site, etc.

Donald Perez, President

NATIONAL BIRD DESIGNS, INC.